School of Broadcasting & Communication is a part of the 'Society for Arts & Mass Communication', a non - profit, non - government organization (NGO) registered under 'Registrar of Firms and Societies Act, 1973', of the government of the state of Madhya Pradesh, India, having an all India jurisdiction (Registration # 6270 / 98).

School of Broadcasting & Communication was incorporated with a vision of bringing world class, state-of-art broadcasting and media education and technology to the Indian sub-continent, in process contributing to the cause of providing the country with a new generation of young expert, while focusing especially on providing education to the weaker and under privileged segments of the Indian society.